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April 24, 2009

Executive Post Graduate Diploma in Industrial Marketing at Indian Institute of Foreign Trade (IIFT)


Indian Institute of Foreign Trade (IIFT) Admission

AUGUST 2009 – JANUARY 2011

Duration & Delivery:
The duration of the Programme is one-and-a-half years spread over three semesters.
On campus course: Classes for On-campus are held on alternate Saturdays & Sundays between 9:00 am – 5:00 pm. at IIFT Delhi Campus.

Online through broad band connectivity: Classes are held on Saturdays and Sundays through cable broad band connectivity.

Graduation or equivalent degree form any recognized University or Institution. Candidates with relevant work experience will be given preference.

Mode of Application:
Forms can be downloaded from the site Forms need to be carefully filled and submitted along with a draft of Rs.1,200/- favouring Indian Institute of Foreign Trade payable at New Delhi.

Mode of Admission:
• Selection will be on the basis of Interviews
• Seats are reserved for SC/ST/OBC/PH candidates as per Government of India rules

Admission Process:
The detailed schedule is as follows:
1. Release of Advertisements : 24th April 2009
2. Last Date for submission of application : 25th May 2009
3. Date of Interviews : Third week of June 2009
4. Course commencement : First week of August 2009

Programme Fees:
The programme fee for the entire course is Rs.2,00,000/- to be paid in the following installments:
1st Installment : Rs. 80,000/-
2nd Installment : Rs. 60,000/-
3rd Installment : Rs. 60,000/-

Draft and filled in Application Form need to be sent to:
Mr. Gaurav Gulati
Administrative Officer
Indian Institute of Foreign Trade
B-21, Qutub Institutional Area, New Delhi-110016
Ph.: 011-26857908 (Direct), 26965124, 26965051 • Fax : 011-26856956

Executive Post Graduate Diploma in Industrial Marketing aims at enhancing the managerial competence and prepares the participants for Industrial Marketing or marketing of goods and services from one business to another. With an increasingly challenging business environment, organizations are under pressure to perform. The sales and marketing function is probably the most affected under the current economic scenario.

The Programme on Industrial Marketing provides in-depth case studies geared to the needs of marketing managers and other executives. Typically, companies generate higher sales volume from industrial sales than from consumer sales. Therefore, it is imperative for them to develop and follow effective marketing strategies to serve their industrial customers effectively.

Course Contents:

The Programme is divided into 3 semesters, each of 6 months duration.

First Semester
1. Management Accounting
2. Business Economics
3. Marketing Management
4. Management Information System
5. Trade Documentation
6. Marketing Research

Second Semester
1. Financial Management
2. Human Resource Management & Organizational Behaviour
3. International Marketing
4. Supply Chain Management
5. Global Business Environment
6. Business Negotiations
7. Business Strategy

Third Semester
1. Retail & Distribution Management
2. Brand Management
3. Strategic Marketing
4. Rural Marketing
5. Customer Relationship Management
6. B2B Marketing

Prospectus and Application form


The Indian Institute of Foreign Trade (IIFT) was established in 1963 by the Ministry of Commerce, Government of India. IIFT has played a pivotal role in the evaluation and advancement of International Business Education and Research in the country. IIFT visualizes its future role as a catalyst for new ideas, concepts and skills for the internationalization of Indian Economy.

The Institute has trained more than 40,000 business professionals in trade policy through its Management Development Programmes. IIFT has carried out collaborative projects with WTO, World Bank, UNCTAD, University of Central England and EU.
Over the years, IIFT has emerged as a premier institute in Management Education focusing in the area of International Business.

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