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October 13, 2009

Mudra Institute of Communications, Ahmedabad (MICA) PG Programme in Communications Management (PGPCM)

Mudra Institute of Communications, Ahmedabad (MICA)

Post Graduate Programme in Communications Management and Entrepreneurship (PGPCME)


The participants should have secured at least 50% marks in graduation from a recognized university/institution

The participants should have at least 3 years of work experience after graduation in corporate, family business or their own venture

Admission Process

1. Please carry out the ‘self assessment’ test to identify your suitability for doing the PGPCME. Kindly download the Decision Guide from

2. Apply to PGPCME by sending in the completed application form. Attach a brief write-up on a unique and creative idea that would add new values to communications as an industry and profession demonstrating your passion for communications.

3. The participants will be short listed on the basis of the uniqueness of the idea and the application form.

4. Short listed participant will be required to make a 10-15 minute presentation on the idea to a MICA Selection Panel.

5. Applicants will also take the MICA Programme Absorption Test (MIPAT), a test which evaluates proficiency in English, logical reasoning, problem solving, data interpretation and creative idea generation abilities.

6. Selected candidates will be invited to join the PGPCME.

Programme Fees:

Rs 4.50 lacs for Indian residents

US$ 17,500 for International applicants

(These fees are exclusive of the fees for International Immersion/National Immersion and Accommodation)

PG Programme in Communications Management (PGPCM)


Admissions to the PGDM (C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 (4) system) with minimum 50% marks or an equivalent qualification in any discipline recognised by the Association of Indian Universities. Candidates appearing for the final examination towards a Bachelor's degree (or equivalent) are also eligible to apply.

Students with demonstrable aptitude for expressing, assessing or conceiving ideas that move people to action and achieve business results, will stand better chances of being short listed.

Selection Procedure

The selection process for the PGDM (C) involves three steps:

Stage - I


Candidates have to apply on the basis of CAT 2009 or GMAT (Score of 31 December 2007 or later).

Indian students can also apply with GMAT scores.

GMAT score of 600+ can also be considered in lieu of CAT. (However shortlisting will be conducted depending on the number of applications).

The CAT cut-off percentile for the 2009-2011: 90 percentile and above overall with sectional cut off of 50 percentile and above in DI and QT. For verbal comprehension, sectional cut off was 60 percentile and above.

Stage - II

MICA Admissions Test (MICAT)

Candidates shortlisted from CAT/GMAT will be invited to appear for the MICAT, which will be conducted in Feburary / March at Ahmedabad, Bangalore, Delhi, Kolkata, and Mumbai. The MICAT is designed to assess analytical and divergent thinking, written communication skills and familarity with the Indian ethos.

Note: The Institute reserves the right to change any MICAT Centre without assigning any reason.

Stage - III

Group Exercise (GE) and Personal Interview (PI)

Candidates shortlisted on the basis of MICAT will be invited for Group Excercise and Personal Interview later in March / April 2010.

Mudra Institute of Communications, Ahmedabad (MICA)
Phone-No: +91-2717-237946 to 51

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